Retail technology that works
in the real world

Blue Yeti Consulting helps convenience retailers, supermarket groups, forecourt operators and wholesalers make better technology decisions — and turn those decisions into working systems. Led by Wayne Swallow, we bring commercial judgement and hands-on experience across stores, head office and the supply chain.

Practical advice. Clear decisions. A Yeti in your corner.

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Services

What We Offer

Replacing EPOS, connecting systems or getting more from your technology? Start with the business need, then build a practical plan.

EPOS & Integration

Define requirements, evaluate suppliers and join up stores, head office, finance, stock and supplier data.

Strategy & Leadership

Retail IT roadmaps, board-level advice, supplier management and fractional leadership rooted in real operational experience.

Loyalty & Digital

Customer engagement, digital wallets and app propositions that connect commercial goals with practical store delivery.

AI & Store Technology

Assess pricing optimisation, electronic shelf labels and forecourt solutions through data checks and manageable trials.

Market & Sales Strategy

Market reviews, competitor analysis, segmentation and tailored sales strategies for retail technology businesses.

Speaking & MC Work

Conference hosting, panel moderation and speaking engagements — informed, engaging and with a little Yorkshire humour.

You Can’t Get More ‘Unique’ Than a Blue Yeti

You get personal, hands-on support from someone who understands your business, challenges the detail and keeps progress moving. Expect straight talking, practical support and the occasional Yeti joke. The technology can be complicated; the advice shouldn’t be.

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Expertise That Moves Mountains!

Leadership experience includes IT Director at Nisa and Managing Director at HTEC, a £21 million retail technology business with 250 employees. He understands the pressures on retailers and the realities of delivering systems through suppliers — from the boardroom to the till, warehouse and stockroom.

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Our Work

Leadership & Advisory Work

Commercial leadership and technology advisory experience complement our retailer project work. Relevant supplier relationships are made clear.

Managing
Director

Data Xchange leadership brings experience in retail and wholesale data integration, supplier master data and connections between store systems and finance.

Commercial
Director

Commercial leadership at Ubamarket/Ubacart covers most sales activity, commercial discussions and substantial guidance on app development, linking retailer needs with product priorities.

Retail Technology
Consultant

Retail technology consultancy covering product evaluation, customer propositions and go-to-market strategy, drawing on experience of retail operations and supplier delivery.

Strategic
Consultant

Detailed market and competitor analysis, market segmentation and sales strategies, connecting product capabilities with the needs of convenience and forecourt retailers.

Romesh Perera

MD, (MSP Group of Companies)

“As a supplier, we have had the greatest pleasure working with Wayne. He has always been direct yet considerate in all dealings with the contract. His talent in balancing business requirements and productivity from a supplier has made our relationship stronger than ever anticipated.”

Peter Walker

Head of IT, National Tyres; formerly Nisa

“I had the great pleasure of working with Wayne for many years at Nisa Retail, where he successfully built and inspired a high performing IT Team – Implementing many ambitious and transformational IT projects that revolutionised Nisa and allowed it to grow into the successful business it is today. Wayne’s knowledge and skills around the UK Convenience sector, Supply Chain, ERP, eCommerce and EPOS are second to none and his passion, enthusiasm and work ethic is legendary. An absolute pleasure to work with and an asset to any business.”

Mike Fitton

Retired; formerly Southern Co-op

“I was Head of UK Sales for Nisa, I worked very closely with Wayne who was the IT Director, on a number of projects and new store openings. We also worked together recently on a project between Southern Co-op and HTEC. Wayne had been responsible for the introduction of the Nisa EPOS system. Every project would have the usual challenges and no matter whether these were serious or not, I could always rely on Wayne to deal with these and help. In addition, he would receive feedback on the system and make suggestions in a very positive, constructive way. Not only this, but we always had a great laugh. Wayne is professional but at the same time is great at building relationships. Apart from myself (lol) Wayne is one of the most well connected people I know, great contacts.”

Mark Fowle

Chairman, Non-Executive Director

“I have had the pleasure of working with Wayne for over 10 years. He is a strong leader who prioritises building great relationships both inside and outside of the workplace. This has allowed him to maximise the value he receives from his team. Although he is a demanding taskmaster, he has been one of the best clients I have ever worked with. We have accomplished a lot together and had fun doing it.”

Will Broome

CEO & Founder (Ubamarket Ltd)

“I have known and worked with Wayne for the past two years in his capacity as MD at HTEC and have always found him to be highly dynamic, fast-paced, energetic, forward thinking and professional. His personable, hands-on approach means that he’s able to accelerate progress and change within organisations at a much faster pace than would usually be the case. With an affable and friendly demeanour throughout, Wayne is a hugely popular and well respected figure in the retail tech sector (and beyond) and is sure to be a great asset to any company he’s involved with.”

Jaz Dail

Head Of Sales (PLM Global)

“I had known Wayne for a few years in the retail IT sector during my past jobs. Later, I got the opportunity to work with him in the sales team at HTEC for 4 years. Wayne is a great leader who interacts with everyone at the company, regardless of their roles. He demands the best from his teams, but he does it in an approachable and motivating way, which has proven to be effective. With a vast knowledge of the Fuel and Convenience industry, Wayne would be a significant asset to any organisation or industry he works in.”

John Heagney

Founder (C-Store Collective)

“Wayne is an accomplished professional who is highly motivated and possesses a wealth of knowledge and experience. He is skilled at networking and is known for his ability to build strong relationships with a wide range of people who trust him to deliver on his promises. Wayne has excellent focus and clarity of thought, which coupled with his tenacity, enables him to achieve success in all his endeavours. I have known Wayne for over 25 years and have seen him progress in his career, which is a testament to his hard work and dedication. He earns the respect of his colleagues and clients alike.”

David Morris

Chief Information Officer, Card Factory; recommendation from our time at Nisa

“It was a pleasure to work with Wayne during my time at Nisa. He was in charge of the business and managed to transform it into a highly efficient and technologically advanced organisation. Wayne was a great coach and motivator for the IT teams, and he had an extensive knowledge of the retail sector, including payments, supply chain, and EPOS. He was very enthusiastic, well-connected, and respected in the industry. Most importantly, working for Wayne was enjoyable because he always prioritised people and maintained a fun environment, while still getting things done. Overall, Wayne’s attributes make him an incredibly valuable asset to any business.”

Ready to Climb?

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Tell us what’s changing, what’s getting in the way and what you need to achieve. We’ll start with a conversation and agree a sensible scope, next step and fees.

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Real projects. Practical experience.

CK’s Foodstores: Finance and warehouse transformation, Business Central programme support, EPOS and data integration, loyalty, wallets and store technology pilots. The work connects supplier delivery with business readiness and clear acceptance measures.

Greens Retail: Technology strategy and structured EPOS selection, centred on head-office control, store ordering, different formats and wholesaler integration.

Moto: A full RFI/RFP programme for fuel and convenience solutions across UK operations.

MADIC and Henderson Technology: Detailed market and competitor analysis, market segmentation and sales strategies. ITS and MSP: Market reviews and competitor analysis.

PriceEasy: UK retail market advice and EPOS integration discussions, using pricing and margin analysis to identify practical trading questions and controlled trials. Even a Yeti wants to see the numbers.

Explore our experience and project work.

Retail technology that worksin the real world